About Us

“Discover Iceland” is a family-run tour operator specializing in high-end travel for small groups in Iceland.

We take pride in providing quality personal service for the more demanding traveler. Our exclusive tours are operated by 4×4 trucks or luxury SUVs from Mercedes.

Our customers are friends and families travelling together in group sizes from 2 to 20 people in most cases on a private tour.

The company was founded in 10.10.2010 by the couple Georg & Karen. The volcanic eruption at Fimmvörðuháls and Eyjafjallajökull that year created a need for specialized vehicles and capable drivers that would be able to reach the eruption site. There was great demand for such adventure trips.

As a consequence, Georg & Karen established a tour company that continues till this day.

We take travelers to unconventional sites in amazing modified trucks with very large tires. One can say we do the impassable.

Georg’s previous experience was freelance work as a tour guide, along with his main job as IT Consultant and Marketing. Karen was working as a bookkeeper in the retail business. Their skills are put to use for their own company now.